MyDutyFree rebranding continues at Munich Airport

By Luke Barras-hill |

Munich1

Munich Airport hit a new passenger record of 34.1m in the first nine months of this year. Source: Flughafen München.

Munich Airport’s (MUC) wholly-owned subsidiary Eurotrade has revealed to TRBusiness plans to continue upgrading its core duty free stores under new retail fascia MyDutyFree at Terminal 1 and Terminal 2 (level 5, non-Schengen).

In an interview with TRBusiness, Eurotrade Managing Director Sven Zahn confirmed that the opening of three MyDutyFree stores coinciding with the launch of MUC’s Terminal 2 satellite facility last year has been greeted positively by the retailer’s partners, suppliers and customers.

“The highlight next year will be the refurbishment of Terminal 2, level 5; we will transform the layout and furniture to MyDutyFree and that is a good opportunity for us to adjust the concept we have created to develop it further.”

LESSONS LEARNED

As reported, MUC’s new $1bn satellite terminal adds an extra 7,000sqm of retail and F&B space to the 16,400sq m Terminal 2 footprint while boosting the airport’s capacity to handle an additional 11m passengers per year.

“When we opened the satellite terminal there was a lot of shifting of passengers from Terminal 2 to the new satellite, but in the following months the passenger capacity grew and this has had a good impact on our business,” Zahn updates.

“We also learned the lesson that communication is essential; when passengers departed the satellite terminal they didn’t realise there were great shopping opportunities and very often they shopped in Terminal 2 and took the train to depart from the satellite.”

Eurotrade says it will continue to grow and maintain the business under MyDutyFree due to the success it has achieved to date, but Zahn makes clear there is still room for improvement.

“You always have to ask the question: how can we be successful tomorrow? That is the question we are dealing with and we will find the right solution for our customers.

“We will always have the mix of international brands but also regional brands that make us a little bit unique.”

INTEGRATED DIGITAL SOLUTION

Eurotrade currently leases approximately 75% of the concession space at MUC and provides an offer that includes duty free, fashion, jewellery and travel essentials.

Digital engagements instore are set to play a greater role in the retailer’s ongoing plans, Zahn confirms, in addition to the introduction of a new ERP (Enterprise Resource Planning) solution to combine and connect Eurotrade’s different business units to prioritise the traveller and product mix.

Munich Airport set a new record with 34.1m passengers handled in the first nine months of this year – up 6% year-on-year.

Click above to view the interview in full, and stay close to TRBusiness for further comment from Munich Airport’s Business Division Commercial Activities Vice President Center Management Philipp Ahrens. 

 

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