Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.New Bulgari boutique brings Italian élan to Paris Charles de Gaulle T1
The new 71sq m flagship at Paris CDG.
Italian jeweller Bulgari has unveiled its new flagship store at Paris Charles de Gaulle T1. Opened in partnership with Lagardère Travel Retail and Extime Duty Free, the 71sq m boutique showcases the house’s jewellery, watch and accessory collections.
Combining the brand’s classic Roman heritage with a selection of contemporary Italian elements, Bulgari’s new luxury store forms part of a two-year terminal refurbishment. Inspired by Ernest Hemingway’s “A Moveable Feast” memoir, the luxury renovation aims to reimagine the opulence of the Roaring Twenties.
READ MORE: Ready, set, Extime: JV comes to life at Paris CDG T1
Paris x Bulgari: Reinventing Roman style
Both the new boutique facade, and Bulgari’s newly designed perfume counter in the main beauty hall, incorporate Roman architectural elements and materials.
These include Italian Pavonazzetto marble and the brand’s distinctive brass Condotti Mesh motif, which features shapes inspired by the floor pattern of Rome’s famous Pantheon.
The new flagship boutique complements Bulgari’s newly designed perfume counter in the terminal’s main beauty hall.
This Condotti Mesh motif is featured within the grand arch that frames the Bulgari perfume counter, and pays tribute to the iconic shopping arcades found in Italian architecture.
The T1 boutique carries an assortment of Bulgari’s fine jewellery collections, including the Octo Finissimo timepieces, the Colosseum-inspired B.Zero1 jewellery line, and the Serpenti collection, which is celebrating its 75th anniversary. The store’s colour palette features warm, welcoming shades of saffron, gold and beige.
The new perfume counter highlights two fragrance collections: Bulgari Le Gemme and Bulgari Allegra. Travellers can also discover the new edp Bulgari Allegra Ma’Magnifica, alongside other offerings from the house’s scent portfolio.
To further enhance the ‘Italian immersion’ experience, Bulgari is planning to host a series of artist pop-ups at the location. Other luxury elements include a custom gift-wrapping service and fragrance flacon engraving,
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