The MGK3085 Multi Grooming Kit holds particular cross-country appeal.

Braun’s duty free team arrives at the TFWA World Exhibition in Cannes with a new stand offering guests the opportunity to test electronics in a ‘boutique’ setting.

As is customary, Braun will showcase its range of shavers and toothbrushes using interactive screens to compare products.

The German brand says Braun and Oral B continue to grow in travel retail, especially the former’s MGK3085 nine-in-one Multi Grooming Kit range.

This incorporates head-to-toe grooming elements, including a separate Gilette razor.

“The Multi Grooming Kit is a successful example of co-branding between Braun and Gillette that caters to style-oriented men around the globe,” said Braun.

“Nine different usages are combined in one single product: The Gillette Fusion blade delivers a clean and precise shave while Braun’s multifunctional device with its various attachments grooms the entire body from head to toe. With this unique nine-in-one set, men can shave, trim their beard, groom their body and on top receive great value for money.

“For travel retailers, the target group is enormous and the MGK3085 fits perfectly in the globally growing styling category.”

Braun’s duty free business is handled by Tax Free Trade Klaus Mellin GmbH, which acts as the exclusive sales agency for the Procter & Gamble-owned company.

Braun can be found at Booth P15 in the Mediterranean Village.

Source: Displayplan Ltd. 2018