The Aviator fragrance collection will be launched in October 2025, offering a sophisticated blend of timeless elegance and modern luxury.

Nobilis Group, the 50% Gebr. Heinemann-owned beauty distributor and service partner in the D-A-CH region (Germany, Austria, and Switzerland), has announced its exclusive distribution partnership for the Aviator fragrance collection.

The partnership is in conjunction with the Aviator fragrance global master licensee CRM in the UK, previous licensees of Sarah Jessica Parker fragrances, and coordinated by Stuart McGuire from JNS Brand Management.

With this exclusive partnership, Nobilis Group said it is continuing to expand its prestigious portfolio, reinforcing its commitment to bringing exceptional fragrance experiences to consumers in the D-A-CH region.

Commenting on the partnership McGuire said: “We are thrilled to be working with such a prestigious distribution company as NOBILIS GROUP and we are excited to build the partnership and sales together.

Aviator is a proven brand and the expansion into fragrances is the next step to developing a true Lifestyle icon. Thank you to NOBILIS GROUP and CRM for their confidence in the brand and the excellent development.”

Within global travel retail, listings for Aviator fragrances have now been secured onboard with several airlines including Air Baltic and Condor, as well as with Aer Rianta through global GTR distributor Hanse Travel Retail.

In addition, regional distributor Creation Middle East is planning to launch the fragrances through its outlet network this autumn.

“The new Nobilis distribution agreement for key European domestic markets combined with the increasing GTR footprint for Aviator fragrances through Hanse and Creation Middle East creates a massive opportunity for the brand and we’re truly grateful for the amazing support that we are receiving from our business partners,” added McGuire.

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