As a result of a new joint initiative between Nuance and Amsterdam Schiphol Airport (AAS) the Nuance Group has expanded its confectionery offer AAS with the opening of an 80sq m temporary chocolate shop in

Lounge 3 with an emphasis on gifting.
The company said: ‘The Nuance Group, always on the look-out for new business opportunities, saw one in Amsterdam Schiphol Airport?s Lounge 3, where Nuance had been operating a 40sq m chocolate shop. The shop?s performance clearly fell short of the potential the customer segment offered. The Lounge is scheduled to be refurbished next summer, however, which is why investing heavily in a new shop wasn?t an option.
‘The perfect solution to this challenging situation was found in a temporary shop designed to create excitement and emotions, thus bringing sales levels up. Thanks to the active support of both airport authority and suppliers, it was designed and built in only seven weeks and opened on September 13.’
Nuance says the new outlet is aimed predominantly at the British customer segment: ‘Designed in warm chocolate colours, the shop offers the perfect gift for any occasion. The range has been segmented in five categories: premium, informal, kids, souvenirs and snacking. In addition, eight square metres of shop floor are dedicated to special gifting themes such as 'the I love you gift', 'the perfect thank you gift' or 'the from Holland gift'.
‘Distinct images per gifting theme and innovative wrapping material in the same design transport the gifting idea. Customers furthermore have the chance to individualise their gift by attaching a personalised card. The imagery used also facilitates navigation, enabling customers to find what they are looking for without delay.’
Nuance added: ‘Gifting should also be fun, which is why quotes such as 'Everything I eat should contain either garlic or chocolate, but rarely both' and 'Forget love, I?d rather fall in Chocolate' are adorning the fixings. Another fun element is the central theme area designed in cooperating with Dutch confectionery maker Droste. Any customer buying three boxes of Droste can have his picture taken in true Dutch national costume ? a gift with purchase which particularly appeals to British customers.’
Henri Koopman, General Manager of the Nuance Group Netherlands, explains: ?Compared to the smaller area where we were trading before, we now have the opportunity always to have promotional staff on the shop floor, inviting customers to sample and helping them with their choice. This creates both exciting shopping and helps increase sales.
‘As a result, passenger spend rates increased by 6%, and because of the increased area we have managed to serve more customers. All in all, the first few days have seen a 20% increase in sales, and we?re confident that this trend will become further more accentuated.?
Belinde Bakker, Manager Retail, Amsterdam Airport Schiphol, comments: ?We are happy with this new store that was created in a very short time as a result of our good collaboration. Due to the move from a shop that was too small to this new outlet we succeeded in offering our customers a good range of products in an environment that fits our Schiphol See Buy Fly philosophy.?