Nuxe Super Serum [10] Eye has made a promising debut in the travel retail channel, following its introduction at last month’s TFWA World Exhibition in Cannes.
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A new variant of the brand’s original Super Serum [10] anti-ageing concentrate, Super Serum [10] Eye targets multiple signs of premature eye ageing, including lines, dark circles and puffiness.

According to Nuxe, the early response from global travel retailers has been “outstanding”, with multiple in-store sites allocated to showcase the brand’s dedicated high-impact merchandising.

Recent retailer collaborations include a Nuxe Super Serum [10] Eye podium in Gebr. Heinemann’s main shop in Frankfurt Airport Terminal A, and on-counter activations at Paris airports.

Nuxe ramps up anti-ageing ambitions

“Our Super Serum products, which provide a transversal/universal treatment effective for all skin types and beauty routines, have already proven highly successful in the travel retail market,” noted Nuxe Travel Retail Global Sales & Marketing Manager Caroline Goix.

“Following its launch in September, our latest Super Serum formulation, Super Serum [10] Eye, has been incredibly well received by travel retailers, more than meeting our best expectations.

“The expertise and technology that we have brought to the Super Serum face and eye products integrate the most potent active ingredients for visible anti-ageing correction and contain high levels of natural origin ingredients.”

Goix concluded: “ With Super Serum [10] Eye our expertise allows us to deliver 360° correction of the eye area, making it an important addition to our range of anti-ageing products. Anti-ageing is a product category that we have big plans for, and we will be putting considerable effort into driving this range in 2024. So it very encouraging to see Super Serum [10] Eye being so well received from day one of its launch.”

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