Nuxe’s gold-themed high-profile activations for its dry oils Huile Prodigieuse and Huile Prodigieuse Or are giving travellers passing through Geneva Airport and Lyon–Saint Exupéry Airport a dash of summer beauty inspiration.
The activations, which are now in the final week of a four-week run, have provided a sales boost for the brand at the hubs.
“The stores gave the activation a prominent position in store and our beauty consultants were enthused by the offer, finding it attractive and compelling, so they really got behind it,” said Audrey Cardonne, Trade Marketing Manager, Travel Retail.
“As a result, we saw a directly positive effect across sales of Huile Prodigieuse products during this period.”
The installations feature a television giant screen showing product videos, bringing movement and an extra layer of interest to the space.
Trained beauty consultants are on hand to talk about the natural formulations and benefits of the products.
They are also giving customers the chance to have a temporary golden tattoo of a blazing golden sun applied, or to take a transfer away with them.
Nuxe has described the initiative as an ‘incredibly successful icebreaker’.
Customers were rewarded with a stylish summer bag with every purchase of a Huile Prodigieuse product.