Nuxe Huile Prodigieuse oils set to shine at airports in Europe this summer

By Faye Bartle |

Nuxe Huile Prodigieuse dry oils.

Nuxe Huile Prodigieuse dry oils are being promoted at a number of airports in Europe this summer.

French beauty brand Nuxe is embarking on a summer sales drive with a promotion highlighting its Huile Prodigieuse dry oils at key airports in Europe, including Paris Charles de Gaulle, Paris Orly, Brussels and Geneva International.

The oils will have a dedicated promotional presence to attract shoppers as they pass through the retail areas.

“Along with our travel retail exclusives, Huile Prodigieuse still helps to drive our travel retail business today,” said Elodie Brunner, Nuxe Head of Export, Travel Retail & Middle East.

“It’s an especially great product for the summer traveller when our skins are generally more exposed and need more enhancement, as well as the benefits of more routine protection.”

Formulated and produced in France to pharmacy standards, Huile Prodigieuse is a vegan-compliant blend of seven 100% botanical oils that’s free from silicone and made from 98% natural ingredients.

The nourishing, non-greasy dry oil can be used on the face, body and hair and has been shown to have an antioxidant action.

A key product within the range is Huile Prodigieuse Or, a multi-purpose care and make-up hybrid enriched with golden, pearly mineral particles.

It provides an illuminating boost for the skin and hair and can be mixed with the Nuxe Sun Refreshing After-Sun Lotion before application.

Elodie Brunner, Nuxe Head of Export, Travel Retail & Middle East and Huile Prodigieuse dry oils.

Elodie Brunner, Nuxe Head of Export, Travel Retail & Middle East said that Huile Prodigieuse ‘still helps to drive our travel retail business today’

“Founded 32 years ago by French entrepreneur Aliza Jabès, Nuxe is a pioneering brand in natural-origin cosmetology creating skincare and fragrances,” said Brunner.

“In France, Huile Prodigieuse remains French women’s favourite oils and body care for sales in pharmacies and it has been immensely popular with travel retail customers ever since we introduced it to travel retail in 2013.”

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