The highlight of Nuxe’s product innovations for summer 2025 are the Sun Gold Oils (pictured right), featuring SPF protection and a shimmering texture. 

With summer skincare front-of-mind among consumers, Nuxe is refreshing its classic and new-for-summer 2025 suncare range with a series of upgrades, boosted by a dedicated focus on the products at its in-store podiums and activations across European airports.

The special focus sees the launch of Nuxe’s first protective golden oil with sun protection, alongside limited edition suncare products and a travel exclusive pack of five suncare products.

“We are bringing an exceptionally strong line up of suncare products to travel retail this summer,” said Ombeline Forbin, Nuxe Marketing Manager Travel Retail & Export.

“From this extensive range we can propose an ultimate routine for every woman, with Nuxe Sun to protect yourself from sun exposure, our new Sun Gold Oils with shimmers, to protect and glow at the same time, and Huile Prodigieuse to moisturise and glow, with the additional option of using the Huile Prodigieuse Gold roll-on in the evening, as a highlighter and moisturiser for example.

“And our travel retail exclusive of a handy pouch of five suncare products for an essential sun protection routine on vacation is tailor-made for the holiday traveller, and we believe will be highly effective in triggering spontaneous purchase in store.”

This year the French beauty company is drawing upon its glow expertise to add a shimmery texture to suncare in the form of the new Nuxe Sun Gold Oils SPF30 and SPF50, which are suitable for all skin types and skin tones.

The formulation combines Nuxe’s patented UVA/UVB/blue light technology and antioxidant extracts from rice and rosemary to provide high sun and anti-ageing cellular protection that helps prevent dark spots associated with photo-ageing.

It’s non-greasy, non-sticky golden texture is absorbed rapidly by the skin. Nuxe Sun’s own signature scent, with notes of tiare, sweet orange and vanilla, further enhances the sensorial appeal of the products.

Left: Nuxe Hair and Skin Mist (seen here in Sunset Bliss). Right: Nuxe Sun Delicious Sun Spray SPF50 (50ml).

In line with the company’s strong commitment to eco-sustainability, the pearly particles in the formulation are of 100% natural origin.

Plus, being water-resistant means the dispersion of the product while bathing is limited (it has been tested in marine conditions to ensure it does not harm the marine ecosystem).

This summer also sees the launch of the new Nuxe Hair and Skin Mists, inspired by shoppers seeking lighter ‘watery’ mists, as opposed to heavy perfumes, and the trend for layering different mists to create a personalised scent.

The Sensual Era and Sunset Bliss versions of this latest addition to Nuxe’s suncare range are currently being introduced to travel retail as limited-edition opportunities with Lagardère, Avolta and Aer Rianta.

More key developments include Nuxe upgrading the sun protection factor of its Melting Sun Cream and Melting Sun Lotion from SPF50 to SPF50+ and removing all plastic from its Nuxe Sunny Travels Pouch.

This Travel Exclusive kit offers a selection of five Nuxe sun care products: High Protection Face Cream SPF 30 (50ml); Delicious Perfuming Water with a design of sunset hues (30ml); After-Sun Fresh Milk (50ml); a miniature bottle of Huile Prodigieuse Multi-purpose Dry Oil Gold (10ml); and a tube of After-Sun Hair and Body Shampoo that removes UV filters, salt, chlorine and sand (100ml).

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