Old Pulteney Single Malt Whisky has installed Amsterdam Schiphol International Airport’s first branded sampling bar in Lounge 1 for two months until the 28 February.

 

Created to showcase Old Pulteney’s Lighthouse Collection of single malt travel retail exclusive expressions, the installation, created by Jordan Design Limited, celebrates the brand’s maritime roots and its year-long partnership with the famous Clipper 2013-14 Round the World Yacht Race.

 

On the 1 September 2013, Old Pulteney entered the world’s longest ocean race for the first time by sponsoring one of the 12 ocean racing yachts competing in the 11-month round the world adventure. The 70-foot yacht, which is named ‘Old Pulteney’, is led by Dutch skipper Patrick Van Der Zijden, known as the ‘Flying Dutchman’.

 

“To celebrate this connection with The Netherlands, the freestanding airport display was designed to give customers the impression that they are looking out at a vast ocean from the deck of Old Pulteney,” says the brand.

 

‘NEW INTERNATIONAL AUDIENCE’

“Decking floor graphics, yacht’s wheel and guard rails containing display bottles add to the illusion of a yacht helm, where the sampling activity takes place.”

 

Brand ambassadors, who will host customer tastings and explain the history and provenance of the single malt, support the stand. Expressions that will be showcased include the new Lighthouse Series travel retail exclusives comprising three single malts

 

Margaret Mary Clarke, Senior Brand Manager, Old Pulteney explains: “The bespoke installation is part of an ongoing programme to introduce Old Pulteney to a new international audience. The prominent new sampling space provides the ideal platform to increase brand awareness amongst the airport’s passengers and to showcase the malt’s exceptional quality and authentic history.”

 

Marc Gatoux, Purchasing Director, Schiphol Airport Retail says: “We are delighted with the impact that Old Pulteney has made during the launch of our new innovative shop and sampling space. Feedback from customers has been very encouraging and we look forward to announcing further promotional activity throughout the year.”