Paradis Impérial takes centre stage at Frankfurt

By Doug Newhouse |

The House of Hennessy Cognac and Frankfurt Airport travel retailer Gebr. Heinemann have teamed up to exclusively premier Hennessy’s new Paradis Impérial Cognac in the Heinemann Duty Free shop in Terminal 1B.

Frankfurt’s passengers and customers will have the exclusive opportunity to experience and even taste this new offering on the Heinemann’s Choice stages, before Paradis Impérial is made available to other markets from September.

“We aim to present customers with exclusive highlights and surprising campaigns on the Heinemann’s Choice stages,” said Rüdiger Stelkens, Director Purchase Liquor, Tobacco & Confectionery at Gebr. Heinemann. “In keeping with our slogan ‘It has to be Heinemann’, we want to give travellers something they won’t find at any other airport. Paradis Impérial is perfectly suited to this ambition,” 

ULTRA-PREMIUM OFFERING
This new Cognac offering will be available at the Heinemann Duty Free shop for €1,800 ($2,574) and Petra Nagel, Key Account Director Germany at Moët Hennessy said the company is ‘delighted to have Gebr. Heinemann as its partner for the exclusive European premiere of Paradis Impérial. 

He said: “The Heinemann Choice stage in Frankfurt is an excellent platform to highlight our new Hennessy Cognac. We look forward to working on future programmes with Gebr. Heinemann.” 

According to the House of Hennessy, the roots of Hennessy Paradis Impérial date back to the early 19th century, as the company explained: “On 24th December 1818, the Dowager Empress of Russia sent an order for rare Cognac to the Hennessy family, requesting them to prepare a unique blend of exceptional finesse – a gift from the Dowager Empress to her son, Tsar Alexander I. 

“The lady had specified that she wished to receive a Cognac of ‘excellent, very old, gold-coloured eau-de-vie of the very finest quality.’ Nearly 200 years on, the secret of this royal gift continues to inspire dreams. Hennessy is paying tribute to that first delivery, reviving a two-centuries-old gifting tradition by recreating a unique blend of outstanding rarity and quality.”

PROUD MASTER BLENDER
The ‘extraordinary Cognac’ was blended by Hennessy’s Master Blender Yann Fillioux, who selected rare eaux-de vie from the 19th and 20th centuries. Inspired by Paradis and its ‘special definition of elegance’, Paradis Impérial is said to be even more subtle. Hennessy says it represents ‘a unique and infinitely sublime marriage of the most delicate eaux-de-vie in Hennessy’s reserve’. 

Master Blender Yann Fillioux said: “This cognac is the fruit of generations of talent. I inherited outstanding selections of eaux-de-vie produced by previous generations of my family, and I blended them. The men were able to predict that these would become exceptional eaux-de-vie and they knew how to age and protect them. This Cognac is their creation.” 

A ‘unique’ individually-numbered decanter’ also forms part of this premium offering – created by Designer Stéphanie Balini. This is crowned with a crystal cabochon and features an 18-carat gold-plated label. Stéphanie Balini said: “Both statuesque and majestic, this decanter naturally evokes the splendour of the Imperial Court.”

 

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