Paris airport provides childcare at Ikea lounge

By Charlotte Turner |

Paris Charles de Gaulle airport opened a new lounge, through July and August, in collaboration with Swedish furniture giant Ikea, marketing agency Ubi Benne and Paris-based promotions agency Allure.


The 220sqm lounge, which closed on 5 August, was open to anyone, and, unsurprisingly, featured a number of Ikea sofas, tables, lamps and TVs where passengers could relax and wait for their flight.


Ikea and Ubi Bene hired Paris-based promotions agency Allure, the official French representative of the Airport Promotion Agencies (APA) association, to supply staff for the “experiential area” at the Paris airport.


Ikea lounge at Paris Charles de Gaulle AirportFAMILY TIME

The lounge, featured a bedroom – complete with Ikea bed – and a 50sqm children’s area, supervised by qualified childcare assistants.


Magali Fages, Associate Director at Allure, said: “Holiday departures are often a source of stress and nervousness, so Ikea and Ubi Ben have created a unique experience area where the whole family can take time out.


“Our brand ambassadors will be on hand to ensure that passengers are really able to relax in the knowledge that both they and their children are being looked after by experienced and trained staff. This is a fantastic opportunity for us to showcase the quality and flexibility of our staff in what will be a high profile area of the airport.”


The joint venture with Ikea follows on the heels of other partnerships with Sony (Salon Vidéo HD), Samsung (SoundCorner), and Philips (light therapy pods).


TR Sustainability Week: Influential speakers revealed

TRBusiness is delighted to announce details of the speakers appearing at the third edition of...

Travel Retail Sustainability Week

TR Sustainability Week: New platform for innovator & circular-economy brands

VIDEO INTERVIEW: Dutch sales agency Brands of Style has officially launched its Travel Retail...


The Sustainability Pitch Session 2: Ferrero

Our second Sustainability Pitch comes courtesy of Ferrero – a family-owned business that is...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend