Paul & Shark is enjoying continued strong performance in Nice Airport Terminal 2.

Italian lifestyle brand Paul & Shark has reported ‘ongoing excellent results’ following the opening of a corner at Nice Côte d’Azur Terminal 2 last year.

Personalised embroidery animations organised in conjunction with Dufry have helped maintain strong interest and meet the demands of the affluent South of France passenger.

Catherine Bonelli, Paul & Shark, Global Travel Retail Director said: “The location, part of the multi-brand fashion store at the revamped and expanded terminal, has proved to sit perfectly with Paul & Shark’s heritage and inspiration from the sea.

Personalised embroidery animations have helped maintain strong interest.

“The luxury environment and passenger demographic at the airport is totally relevant for us.”

INSTANT PERSONALISATION

Passengers passing through the airport on 18 May and 19 May, the final weekend of the Cannes Film Festival, could instantly personalise their new garment with a name or initials using the brand’s bespoke embroidery machine.

Bonelli added: “Once again, it proved a big success with a significant upturn in sales. The Film Festival brings in nationalities from all over the world and the embroidery animation proved a particularly strong and positive branding exercise for Paul & Shark.”

An animation also took place on 28 May and 29 May to coincide with the F1 Grand Prix in Monaco.

She concluded: “Nice is the closest airport to Monaco and so once again the event provided us with an amazing opportunity to bring the Paul & Shark brand to the attention of a totally relevant audience.

“By offering the personalisation again after the event we’re really hoping to attract the attention of travellers as they leave after what is sure to have been a memorable few days in Monaco.”