The Penderyn Distillery based in Wales.

Penderyn Distillery will celebrate its 21st anniversary with its first full presence at the TFWA World Exhibition in Cannes next week.

The company, based in Wales, describes itself as a ‘pioneer’ in the fast emerging new world whisky category and will be presenting its full range of ‘award-winning’ single malt whiskies at its stand in Red Village H6.

Having built a platform based on the UK market and now internationally in over 45 countries, Penderyn views the DF&TR business very much as a strategic channel to continue building the brand.

GIN AND RUM TOO

“We have a long-standing relationship with travel retail in the UK and a few international locations, but see the TFWA World Exhibition very much as a chance to share our whiskies in particular along with our gins and rums with the trade,” said Simon Roffe, Director, Business Development, Penderyn Distillery.

“In particular our Penderyn Faraday TR Exclusive is a great opportunity; the ‘world whisky’ category provides retailers with a new opportunity to engage with shoppers who are increasingly curious and seeking out whisky brands from non-traditional producer countries and those using innovative distilling & maturation techniques.”

Penderyn opened their second distillery and visitor centre in May 2021 in Llandudno, North Wales and will add further capacity to meet fast growing demand with a third location in Swansea (South Wales) in 2023.

Penderyn, based in Wales, describes itself as a ‘pioneer’ in the fast emerging new world whisky category.