PLAYin CHOC enters duty free airport shops in confectionery sustainability drive

By Kristiane Sherry |

PLAYin Choc is targeting the children’s travel and gifting markets with its sustainable range.

UK-based children’s confectionery brand PLAYin CHOC is listing its vegan, organic and allergen-free range with Dufry in global travel retail as part of the retailer’s sustainability, health and wellbeing displays.

The travel retail-exclusive PLAYin CHOC range will be available in major UK airport locations, as well as dozens more globally. 

Made from only Peruvian cacao 100% criollo beans sourced from small farm collectives, Indonesian creamed coconut and coconut sugar, and Madagascan Bourbon vanilla, the brand’s chocolate is described as a “natural” treat. 

The collection spans three new products which pair the plant-based chocolate with plastic-free toys and educational fact cards, presented in 100% recyclable, zero-waste, biodegradable and compostable paper-based packaging. 

Developed for children aged 3+, the new additions are part of the brand’s ToyChoc Box range and include Endangered Animals, Woodland Animals and Dinosaur lines. 

In total, there are 54 toys to collect over the three products now stocked by Dufry, with each designed to offer children creative play while travelling.

“We are thrilled that this listing will bring real innovation to the children’s confectionery gifting category within travel retail,” said Dominic Simler, PLAYin CHOC Managing Director. 

Dufry has listed PLAYin CHOC as part of its sustainability range.

“For the first time organic, allergen-free chocolate, and plastic-free toys will be available to families travelling through airports offering a positive alternative to what has been on offer for the last 40 years.”

PLAYin CHOC is stocked in over 4,000 stores across 30 domestic markets.

Earlier this year, research agency Pi Insights released a report on confectionery purchases in GTR, revealing that only 35% of consumers plan in advance what they want to buy.

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