The new store has opened in Harrogate, UK where the brand was first established in 2014. It has since built its reputation in global travel retail where the brand can be found in many airports, on airlines and on cruise ships.
Building on its reputation for ‘beautiful jewellery at affordable prices’, the company made its first foray into High Street retail last month.
Managing Director Samantha McDermid said: “We are absolutely delighted to be opening our first store in our hometown of Harrogate, I started my career in retail and it has always been a dream of mine to open our own store.
“We have a wonderful location at the Victoria Centre in Harrogate town centre and we are really looking forward to welcoming old friends and new. We will be showcasing our gorgeous 2020 collections.”