Puig partners with Avolta to create Carolina Herrera pop-up in Madrid

By Trbusiness Editor |

Puig Carolina Herrera Madrid Barajas pop-up

The cross-category animation is running at the location throughout November.

Puig has joined forces with Avolta to create a month-long cross-category animation for its Carolina Herrera brand at Adolfo Suárez Madrid-Barajas Airport.

The pop-up event, which is running throughout November, is located in terminal 4 close to Avolta’s Perfumes & Cosmetics store. It showcases Carolina Herrera’s fragrance and make-up collections.

Featuring the brand’s signature red colour scheme, the animation design was inspired by the Carolina Herrera in-store dressing rooms, and invites travellers to ‘own your look’.

Key features of the pop-up include a giant Good Girl Eau de Parfum stiletto replica, and colourful mannequins.

A showcase for Carolina Herrera

The space showcases the brand’s best-selling Good Girl fragrance franchise, including Good Girl Blush, Very Good Girl and the original Good Girl Eau de Parfum.

The animation also spotlights Herrera Beauty’s customisable Fabulous Kiss lipstick line. This collection includes seven new ‘kiss and tell’ shades of pink, inspired by the fashion house’s signature polished lip.

Puig Carolina Herrera Madrid Airport Dressing Room pop-up animation

The ‘Dressing Room’ animation features a giant Good Girl Eau de Parfum stiletto replica and colourful display mannequins.

The lipsticks are available in sheer, satin and matte formulas, and can be customised with covers, charms and accessories. Beauty advisors are on hand to offer product recommendations and assist with makeup sampling.

Puig Executive Vice President Kaatje Noens commented: “As one of Puig’s top performing brands, Carolina Herrera consistently provides standout retail experiences to shoppers in global travel retail and this latest execution at Madrid is no exception.

Puig Carolina Herrera Madrid Airport pop-up animation

In addition to fragrance, the Madrid pop-up also showcases Herrera Beauty’s customisable Fabulous Kiss lipstick line.

“The Carolina Herrera dressing room activation adds another dimension to Avolta’s beauty retail offer in terminal 4 as we enter a peak travel period. We invite travellers to explore the vibrant space and all it has to offer.”

READ MORE: Rabanne unveils its first fashion activation in travel retail at Heathrow

READ MORE: Puig introduces Herrera Confidential collection at Mumbai Duty Free



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