Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.PyD promotes El Ganso Blue Code fragrance in Polish travel retail
By Trbusiness Editor |
A key feature of the campaign was a high-profile installation at Gdańsk Airport.
In April PyD partnered with Aelia to launch a series of travel retail activations focused on the company’s El Ganso Blue Code fragrance.
The campaign aimed to increase brand visibility and strengthen passenger engagement across Polish airports.
A key feature of the campaign was a high-profile installation at Gdańsk Airport, where the El Ganso Blue Code branding delivered strong visibility within the passenger terminal, and helped drive awareness among travellers.
PyD’s campaign was supported by dedicated visuals across additional Polish airports, creating a consistent brand presence throughout the country’s travel retail network.
Strategically positioned creative assets allowed the brand to engage passengers at multiple touchpoints during their airport journey, further boosting visibility and product awareness.
The campaign also highlighted the effectiveness of airport advertising in reaching an international traveller audience, and reinforced El Ganso Blue Code’s growing presence in the Polish market.
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