Ryanair, Europe's largest low fares airline has welcomed the roll out of Red Bull?s campaign on board 62 Ryanair aircraft which is using over head locker advertising to promote the London leg of the Red

Bull Air Race World Series 2007 at the end of this month.

Red Bull is the first brand in the UK to sign up with Fourth Edition, the company which developed and sells advertising space on Ryanair?s overhead lockers. The campaign will run for the month of July on all Ryanair flights out of the UK.

Sinead Finn, Ryanair?s Head of Sales & Marketing Europe, said the inflight advertising was a great opportunity to reach an audience of 52 million consumers every year: ”We look forward to working with Fourth Edition to welcome more companies like Red Bull on board our aircraft. Passengers will benefit because these revenues will help keep our fares the lowest in Europe – guaranteed’.

Fourth Edition Ceo Martin Barry said: ‘Ryanair?s aircraft offer major exposure to an upwardly mobile and captive audience. ?70m ($141m) per annum is spent on advertising in British airports alone, yet we all know how cluttered and uncomfortable airports are these days. The Aeropanel offers a unique and exciting advertising format in an uncluttered, relaxed and comfortable environment’.