Retail innovation, sustainability & ESG among hot topics at CEETRA Forum

By Luke Barras-hill |

The first CEETRA Forum of 2022 will take place on Wednesday 23 February.

Attendees to this month’s virtual CEETRA Forum will hear debate around the future role and sustainable development of brands in travel retail, among a raft of other topics due to be addressed.

The first edition of the CEETRA bi-annual forum in 2022 takes place virtually at 10:00 on Wednesday 23 February.

Timed for two hours, the forum will be open to members and non-members across the Central and Eastern European region.

Following opening remarks from Patrick Bohl, Chair, CEETRA and Head of Retail and Property Management, Budapest Airport, Karl Nendorf, Managing Director, Smartseller, will discuss new retail innovation at Ljubljana Airport in Slovenia.


He will outline why Smartseller creates, in his words, ‘the first truly liquid passenger experience’.

“Its innovative all-in-one-solution ‘All Yours’ takes customers on a completely intuitive flow through an outlet,” he stated. “The concept has a rigid focus to maximise customer spending at medium-sized airports with a high commitment to melt barriers in F&B and retail. As a subsidiary of two travel industry experts, but an independently-managed enterprise, Smartseller challenges the status quo in travel retail.”

A panel discussion will follow, focused on the ‘Future Role and Sustainable Development for Brands in Travel Retail’.

Dr Patrick Bohl, Chair, CEETRA.

Chaired by PPS Media and Events Managing Director Paul Hogan, panellists include Sam Rawson, Senior Customer Marketing Manager, Pernod Ricard; Nebojsa Cirjakovic, Engagement Manager Global Travel Retail, BAT; and Mészáros Gábor, Chocolatier, chocoMe.

As part of the session, Cirjakovic will highlight how BAT’s ESG strategy is hardwired into the organisation, with its ‘A Better Tomorrow’ programme forming part of the BAT logo.

He will explain why travel retail remains a distinct channel and a pillar of the brand-building journey that informs BAT’s multi-category vision in a move away from its dependence on smoking products.

In addition, Mészáros Gábor will describe how chocoMe – a small family business that is rapidly growing – survived the pandemic.

Gábor will touch on rapid changes across the supply chain, managing production, lead times, cost-saving options for customers, and promotions.

CEETRA Forum delegates will also learn about food service trends in the post-Covid world, with participation from Maciej Gajkowski, CEO of Food Service, Lagardère Travel Retail – Poland.

In addition, Julie Lassaigne, Secretary General, European Travel Retail Confederation (ETRC) will offer delegates the latest update on regulatory developments in the ‘View from Brussels’ session.

She will brief on the ETRC campaign to introduce duty free and tax free on arrival in the EU and sustainability.

To register for the CEETRA Forum, email [email protected], stating the name and e-mail addresses of participants to receive a Teams link to connect on the day.

Patrick Bohl spoke to TRBusiness recently in an exclusive interview, in which he revealed plans to broaden the association’s membership base and representation in support of key advocacy issues. To read that interview, click here.

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