Rituals Cosmetics’ campaigns at AMS and CPH bring festive cheer to travellers

By Luke Barras-hill |


Kappé Schiphol and Schiphol Media have partnered to host festive activities at Schiphol Airport.

Rituals Cosmetics has introduced two activations at Amsterdam Schiphol Airport (AMS) and Copenhagen Airport (CPH) ahead of the busy Christmas travel season.

Aside a pop-up store and digital advertising at AMS, travellers will once again encounter a giant Christmas tree at the airport’s Schiphol Plaza and another at Lounge 2 to put those that celebrate the event firmly in the yuletide mood.

The main tree is adorned with 100 Rituals gift sets and 900 Christmas baubles, with the other tree featuring 60 sets and 500 baubles.

Gifts include the Ritual of Tsuru collection, which has been devised in partnership with the Rijksmuseum for the autumn/winter season.


Inspired by the Japanese legend of the graceful crane and an antique, hand-painted kimono house in the Dutch museum, the artistic collection represents the beautiful bird of happiness to wish consumers happiness and vitality.


The giant Rituals Christmas tree in Schiphol Plaza pumps out festive music and scents through a machine.

Amsterdam Airport Schiphol Director Consumer Products & Services Tanja Dik, said: “During the festive season we offer travellers a convenient and joyous shopping experience where they can purchase wonderful gifts in a great Christmas ambience.

“With this collaboration between Rituals, Kappé and Schiphol we inspire our passengers during their onward journey from our airport and create a memorable shopping experience for them.”

Meanwhile at Copenhagen Airport, Rituals and Gebr. Heinemann are raising festive spirits with a Christmas-themed impulse podium, pop-up store and high-impact advertising based on the tagline ‘A wish for happiness’. 

The impulse podium at Heinemann’s main store offers last-minute gift sets from Rituals’ travel retail exclusive line and the Ritual of Tsuru. Travellers can also take photos or GIFs to share via social media.

Pia Jeanette Lynggaard, Airport Sales and Marketing Director, Copenhagen Airport said: “We are very happy with Rituals’ new Christmas pop-up that allows our passengers to share the holiday cheer with friends and family.

“Christmas is a special time for both travellers and boutiques in Copenhagen Airport and we welcome all initiatives that contribute to the special ambience during the holidays – from our local brands as well as the global powerhouses.”


The Rituals impulse podium located next to the Heinemann Tax Free shop at Copenhagen Airport.

Neil Ebbutt, Rituals Director – Travel Retail, added: “During a period when gifting and indulgence are so high on shoppers’ agendas, the Rituals brand values and product proposition really shine.

“With our two festive campaigns, we’re able to help new and existing Rituals customers with their gifting needs through our beautiful re-usable gifts and bring to life our philosophy of slowing down.

“The Christmas tree at Schiphol Plaza, which was such a hit last year, not only creates a festive atmosphere in the airport but also provides travellers with a memorable experience and lasting memory of their journey through Amsterdam.

“Meanwhile at Copenhagen Airport, the fun sharing box encourages travellers to embrace the festive ambience and share their experience of the pop-up with loved ones.”


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