Rituals donates 200,000 goodie bags to frontline staff at Holland’s hospitals

By Charlotte Turner |

Rituals goodie bags for Holland's hospitals leadDutch lifestyle brand Rituals is donating 200,000 goodie bags to Holland’s hospitals as a token of gratitude for the tireless work being undertaken in the fight against the Covid-19 pandemic.


Last week, employees at Rituals’ HQ in Central Amsterdam kindly volunteered to pack the goodie bags which contain products to wash with and ‘soothe tired, dry hands’: The Ritual of Cha Do Foaming Shower Gel and Ultimate 4 x Hand Care Collection set.


Rituals highlights that this initiative would not be possible without the selfless cooperation of Rituals’ partners – Total Packaging, Mainfreight, Dachser, Koolhaas Concepts & Decor, Huis vol Smaak, Hutten Catering, Fraai Projecten and Boozed Décor.



Rituals hopes that this gesture will bring a ‘moment of positivity to those on the frontline during this unprecedented time’.



Rituals CEO Raymond Cloosterman said: “Well-being is at the heart of our brand, which revolves around turning everyday routines into more meaningful moments. Over the coming weeks, this becomes more important than ever as we face this unprecedented situation.


“When we cannot actually be together, nothing beats the wonderful feeling of working together on something good for someone else, however small it may be. Rituals is immensely grateful to all the brave men and women working at the hospitals right now, risking their health and safety for the well-being of our entire community.”


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