Royal Capi-Lux and JBL launch party-themed festive holiday campaign

By Andrew Pentol |


The party-themed campaign in all Royal Capi-Lux stores focuses on the Pulse 4 portable speaker.

Royal Capi-Lux has launched a festive holiday campaign in all electronic stores in partnership with JBL, part of Harman International. The party-themed campaign allows travellers to enjoy high-quality sound.

At Amsterdam Airport Schiphol, the campaign includes a touch screen activation with gamification technique. On the touch screen, travellers can play a JBL branded game to secure discounts on selected JBL speakers.

This year, the party campaign centres around the Pulse 4. This portable speaker allows customers to experience the signature JBL sound with a 360-degree LED light show, supporting the campaign’s tagline: ‘The best sound you’ve ever seen.’

The speaker combines sound and light by changing colour while playing music. The Clip 3, Charge 4 and Flip 5 speakers complete the party on the Action Marketing Table. Customers receive JBL party socks exclusively made for Capi with any JBL speaker purchase.

Bas van de Rijt, Senior Key Account Manager Netherlands, Harman International said: “Every year, Capi knows how to surprise us and the traveller with an exciting JBL campaign. The team succeeded again in launching an inspiring in-store campaign for the holiday season. The party theme perfectly matches the festive time of the year and the needs of travellers of this moment.”

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