Gebr. Heinemann subsidiary, Unifree has announced the addition of a Saint Laurent boutique to the Bosphorus zone at the new Istanbul Airport; the second of three planned Saint Laurent stores in Heinemann’s airport network.
Jan Richter, Director Purchasing Fashion & Accessories Gebr. Heinemann, says of the new store: “The Kering Group (which owns the Saint Laurent fashion house) is a strategically important and very good partner of Gebr. Heinemann and we are proud of our outstanding partnership with them.
“Saint Laurent is thus an important conceptual building block in the portfolio of the fashion store offering at Istanbul Airport.
“With Saint Laurent, we are now presenting our customers from all over the world with the entire range of accessories from the French design house: From exclusive women’s handbags, jewellery and textile accessories to belts and sunglasses from the coveted luxury brand.
KERING GROUP COMPLETES BOUTIQUE LINE-UP WITH GUCCI
“We are very much looking forward to working together at Istanbul Airport, where the Kering Group will be completed by the end of October with the opening of Gucci. For Heinemann it is the second Saint Laurent boutique in existence (the first one opened at Frankfurt Airport earlier this year, Moscow will follow next year).”
Saint Laurent, is described as the ‘ideal of Parisian chic’ with a specific aesthetic ‘never afraid of shocking or provoking in the name of empowerment and freedom of thoughts’.
“It embodies its brand vision through sophisticated design in its Bosphorus Zone store,” says Unifree.
The new store features grey stone walls accented with metallic finishes allowing the apparel and accessories to really stand out.
BREAKING THE RULES
Founded in 1961, Yves Saint Laurent introduces a collection called ‘Saint Laurent Rive Gauche’, synonymous with ‘youth and freedom’.
“This shift represented a critical step in the modernisation of fashion and revolutionised the socio-cultural landscape,” adds Unifree.
“Throughout the years, the House’s groundbreaking styles have become iconic cultural references, and its founder, the couturier Yves Saint Laurent, secured a reputation as one of the twentieth century’s foremost designers.”
Under the creative direction on Anthony Vaccarello (appointed in April 2016) the House offers a broad range of women’s and men’s ready-to-wear products, leather goods, shoes, jewellery and eyewear. Through a license agreement it also offers fragrances and cosmetics.
Ian Foster, Unifree’s Chief Commercial Officer says of the new store: “We proudly welcome Saint Laurent to Bosphorus Zone, the luxury brand which has held enormous influence both inside and outside the fashion industry.”
“As Saint Laurent continues to grow and affirm itself as a highly desirable brand by keeping the its core values which was built on solid foundations, it also reminds us the core of Bosphorus Zone where global and local trends can be instantly followed in one single international place.”