Schiphol hails TR Award for Sense of Place as ‘wonderful recognition’

By Charlotte Turner |

Amsterdam Airport Schiphol says its Travel Retail Award won last week at the inaugural Travel Retail Consumer Forum shows that international passengers feel that the ‘Sense of Place’ or local identity at the airport, is very effectively and sensitively communicated.


The award for Best Airport for Sense of Place was announced on 21 September during a lavish ceremony in London.


M1nd-set and TRBusiness conducted research among thousands of passengers which voted on 60 airports worldwide.


“We work hard to deliver a shopping and catering experience with a look that Dutch citizens will recognise and a unique encounter with the Dutch identity that international passengers will enjoy, so this award is a wonderful recognition of the ambition we are pursuing, and the icing on the cake,” said Robbert Visser, Senior Manager Commercial Terminal at Amsterdam Airport Schiphol.

Dutch icons take centre stage at Schiphol Airport.

Dutch icons take centre stage at Schiphol.

“We remain committed to surprising and inspiring passengers with our local identity during their stay at the airport.”


Dutch icons take centre stage in shops and restaurants at Schiphol, making for an experience that passengers can only get in the Netherlands.


This is reflected in the ubiquity of the colour orange, typical Dutch products and well-known and less well-known national brands, but also in the presence of the Rijksmuseum and NEMO and, for example, the Dutch cuisine at the grand café ‘Tastes of the Lowlands’.

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