Heineken and Heineken 0.0 can be sipped at the first-of-a-kind bar.

Heineken Global Duty Free has reinforced its long-standing alliance with Dutch flag carrier KLM with a new bar experience at the recently opened Non-Schengen Crown Lounge at Amsterdam Schiphol Airport.

As reported, TRBusiness joined selected media guests for an exclusive tour of the two-storey, 6,800sq m Crown Lounge, which officially opened in November.

The first-of-a-kind Heineken bar is nestled in the vibrant ‘City’ zone.

KLM first- and business-class passengers can enjoy the eponymous brand, in addition to its zero-alcohol variant.

SKY BAR PRESENCE

Heineken also offers a wide selection of beers and ciders from its global portfolio, including Tiger, Dos Equis, Affligem, Strongbow and Lagunitas, on the upper level ‘Sky’ bar of the Crown Lounge.

Dimitris Kyriazis, Director, Sales Europe Export & Global Duty Free, Heineken said: “We are very excited to partner with KLM as the exclusive provider of beers and ciders in the stunning KLM Crown Lounge at Amsterdam Schiphol, building on our long-term relationship and shared commitment to give KLM passengers a unique journey from start to finish.

The tastefully decorated Heineken bar is located in the ‘City’ zone of the KLM Crown Lounge between concourses E and F at Amsterdam Schiphol Airport.

“This new lounge experience enables us to connect with over one million consumers from all over the world, giving them the chance to enjoy a perfectly served beer or cider from our extensive portfolio.

“For transit passengers, it’s an opportunity to enjoy a taste of the best of Amsterdam with Heineken, the world’s most international premium beer brand, right here in its home city. The Sky bar menu choice also showcases the wide global footprint of our portfolio of craft beers, ciders and regional favourites.”

‘BRAND BUILDING’ INFLIGHT CHANNEL

The international beverage firm strengthened its more than 20-year link with KLM in March, securing a five-year contract extension with KLM and Air France.

Heineken remains the exclusive premium beer supplier on all flights, reaching the airlines’ 86 million annual passenger base. Since October, Heineken has been listed on all KLM flights.

“Inflight is a brand-building channel for us to bring our portfolio to the world and we have increased our ‘35,000 feet’ range to include several low/no alcohol ranges, led by Heineken 0.0,” added Kyriazis.

“With the growing trend for a balanced and healthy lifestyle, we want to give passengers greater choice in how they enjoy the great taste of our beers and ciders without any compromise on quality. Whatever the destination, the Heineken portfolio of beers and ciders offers great options for everyone.”