Silent Pool Gin marks Avolta debut with travel retail exclusive expression

By Benedict Evans |

The launch of this new expression is timed to coincide with the peak summer holiday travelling period in Europe.

Family-owned spirits company William Grant & Sons, which acquired Silent Pool Gin in 2023, has announced the launch of the Silent Pool Gin Mediterranean Expression, which debuted with Avolta’s UK World Duty Free store network on 26 June 2024.

The travel retail exclusive expression will be available in World Duty Free stores across the UK, supported by an activation in London Gatwick South throughout July, providing traveller sthe opportunity to sample the ultra-premium gin.

The following month the activation will move to London Gatwick North and will run throughout August 2024.

“We are delighted about the launch of Silent Pool Gin Mediterranean Expression in Avolta’s UK World Duty Free network. Silent Pool Gin boasts an incredible brand story and a provenance-based approach to craft distilling” said Luis Coutinho, Global Marketing Manager of Silent Pool Gin.

“The new and exclusive Silent Pool Gin Mediterranean Expression draws inspiration from the sun-soaked countries of the Mediterranean making it the perfect fit for the travel retail market and an ideal choice for travellers looking for something new, something different, something creative,” added Coutinho.

Silent Pool Gin Mediterranean Expression takes inspiration from Mediterranean botanicals and spices, including lemon, lime, coriander seeds, and juniper.

Its aromatic floral layers are largely comprised of honeysuckle and chamomile from Italy, Greek olive leaf blend, and Spanish orange-blossom honey.

READ MORE: William Grant & Sons rolls out selected Wildmoor expressions into key airports

READ MORE: David Wilson to stand down as MD and exit William Grant & Sons GTR

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