Skinceuticals and DFS Antioxidant Lab pop-up delivers 75%+ conversion rate

By Faye Bartle |

Skinceuticals and DFS Antioxidant Lab pop-up at La Samaritaine department store in Paris, France.

Skinceuticals and DFS aimed to ‘raise the bar’ with its Antioxidant Lab pop-up at La Samaritaine.

Skinceuticals and DFS teamed up to introduce the first Antioxidant Lab pop-up store at La Samaritaine department store in Paris during May and June, with its bespoke skin diagnosis tool helping to deliver a marked uplift in product sales.

The pop-up showcased the medical aesthetic brand Skinceuticals WW, with the focus on its hard-working vitamin C serums.

The goal was to ‘raise the bar’ in terms of service and skin diagnosis in order to generate strong conversion rates and increase the average basket size.

“Our ambition with this pop-up was bring to La Samaritaine a professional experience based on personalised skin diagnosis and product recommendation,” said Flavien de Paillerets, General Manager Active Cosmetics and Professional Products Division TR EMEAI.

“Together we managed to propose a unique experience to our consumers while educating them on expert skincare knowledge associated with advanced skincare products.”

Skinceuticals and DFS Antioxidant Lab pop-up at La Samaritaine department store in Paris, France.

Consumers were offered a personalised product recommendation from a Skinceuticals expert.

Visitors were able to discover three hero vitamin C serums from the Skinceuticals WW range (the brand falls under the L’Oréal Travel Retail Worldwide umbrella) and swot up on their effectiveness through a ‘Lab Experiment’ that demonstrated the powerful formulations and their ability to combat the ageing effects of free radicals.

Consumers could utilise the Beauty Tech Skinscope tool for a bespoke skin diagnosis and product recommendation courtesy of Skinceuticals experts.

Skinceuticals and DFS Antioxidant Lab pop-up at La Samaritaine department store in Paris, France.

The pop-up inspired a conversion rate of over 75%.

In-line with the philosophy of the brand, the recommendation was based on a best-fit formulation to help ‘prevent’ future signs of ageing with antioxidants, ‘correct’ previous damage and visible skin concerns and ‘protect’ healthy skin with sunscreen.

This tailored, interactive element of the pop-up inspired resulted in a 75%+ conversion rate.

“SkinCeuticals’ uniqueness is its authentic scientific heritage and integrated professional approach,” said Stephanie Kramer, General Manager Skinceuticals WW.

Skinceuticals and DFS Antioxidant Lab pop-up at La Samaritaine department store in Paris, France.

Skinceuticals and DFS Antioxidant Lab pop-up at La Samaritaine department store in Paris, France, ran in May and June.

“We believe that this pop up in one of the most iconic retail locations in the world will allow Skinceuticals to act as a matchmaker between professionals and visitors seeking results they can trust.”

The three SkinCeuticals antioxidant vitamin C serums in the spotlight were: CE Ferulic (for firmness and reducing the appearance of fine lines and wrinkles), Phloretin CF (for aiding discolouration, as well as improving skin tone and texture) and Silymarin CF, the latest addition to the range that has been designed especially for oily and blemish-prone skin.

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