Sky Wave is now available at London Heathrow, Gatwick and Luton airports.

Oxfordshire distillery The Sky Wave Distilling Company has made its global travel retail debut in selected UK airport doors, in partnership with Lagardère Travel Retail.

Travellers can now purchase products from the Sky Wave portfolio at Heathrow, Gatwick and Luton airports, where the luxury spirits brand has been selected as a featured product within the Discover London travel retail stores.

The retail concept aims to celebrate British heritage, showcasing premium products to a global audience, while capitalising on the growing consumer demand for culturally resonant, authentic local goods.

“We are incredibly proud to see Sky Wave officially taking off at Heathrow, Gatwick and Luton,” noted Sky Wave Co-Founder Rachel Hicks.

“Global travel retail is fundamental to building premium spirits brands, like Sky Wave, on a global scale. We are now available in Japan and Europe, so this opportunity is a strategically important growth channel for us. My focus is on widening distribution in travel retail so more international travellers are introduced to our craft English distillery.”

Named Distillery of The Year 2024, Sky Wave continues to expand its reach as a premier British craft spirit. In line with the trend for more responsible consumption, the brand’s newly trademarked “Drink Better” positioning encourages consumers to savour fewer, higher-quality drinks.

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