Upgraded retail & convenience space for smartseller at Münster Osnabrück

By Luke Barras-hill |

The integrated ‘all yours’ concept is located directly after the airport’s security checkpoint.

Gebr. Heinemann joint venture smartseller has redesigned its duty free, food service, and convenience space at Münster Osnabrück International Airport.

Branded ‘all yours’, the approximately 600sq m area is located after security and combines previously segregated food service and duty free areas into a single integrated area.

Karl Niendorf, Managing Director, smartseller said: “Thanks to our strong partnership with the airport, we have been able to set up our all yours concept right in the heart of the airport.

“The combination of an integrated offering, central location, and unique views makes this far more attractive for travellers.”

Four distinct areas

All yours is divided into four zones: Your Spa (relaxation and refreshment); Your Studio (layovers); Your Kitchen (food); and Your Münsterland (local products).

From the new locations, which has been adapted to increase traveller footfall, visitors can enjoy views of the apron and the airport gates.

Rainer Schwarz, Managing Director of Münster Osnabrück Airport (sixth from left) and Raoul Spanger, Co-CEO, Gebr. Heinemann, alongside airport and smartseller officials at the opening on 23 May.

More than 30 everyday products from the Westphalia region are highlighted in addition to an extended assortment of sunglasses, jewellery, spirits, confectionery, books and magazines and travel essentials.

Passengers can also enjoy an expanded food service featuring salads and hot dishes.

Professor Rainer Schwarz, Managing Director of Münster Osnabrück Airport, added: “The innovative concept of all yours, which seamlessly combines retail and food service, is one of the highlights at our airport.

The ‘all yours’ space is divided into four zones: Your Spa (relaxation and refreshment); Your Studio (layovers); Your Kitchen (food); and Your Münsterland (local products).

“We are proud to have completed this future-oriented project together with smartseller and are convinced that it will be very popular among passengers.”

The smartseller JV, formed in 2020 between travel retailer Gebr. Heinemann and travel catering specialist casualfood, opened its first store in Slovenia’s Ljubljana and offers value to small and medium-sized regional airports via a hybrid travel retail, F&B and convenience concept.

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