The new corners centre sensorial brand storytelling.

L’Occitane Group Global Travel Retail has partnered with Avolta and AENA to create new flagship Sol de Janeiro corners in Barcelona El Prat and Palma de Mallorca airports.

Spanning 15sq m, the new permanent spaces aim to elevate the passenger journey through sensorial brand storytelling. Each flagship corner is structured around six key touchpoints designed to align with the traveller mindset, from welcome and play and escape, through to connection, capture and curated takeaway moments.

Key features include core tables to spotlight new products and bestsellers, Cheirosa fragrance displays, and screens designed to blend digital activation with product storytelling.

The product portfolio includes curated ‘jet sets’ and GWPs, alongside the full range of Sol de Janeiro’s mist and cream collections, hero products and novelties. Highlights include the Rosa Charmosa Collection, including the Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist.

The launch of the new spaces is being supported by a comprehensive retailtainment and CRM ecosystem, including inclusion in newsletters to Avolta’s Club Avolta loyalty members, VIP communications and social media amplification, offering travellers the opportunity to win full-size products from the Rosa collection.

The product portfolio includes curated ‘jet sets’ and GWPs, alongside the full range of Sol de Janeiro’s mist and cream collections, hero products and novelties.

Sol de Janeiro Global Chief Marketing & Digital Officer Jordan Saxemard commented: “We are thrilled to see the new flagship corners come to life. Travel retail is an ideal channel for us to express our brand storytelling in a bold, engaging way. We look forward to continuing to upgrade our consumer experience across all touchpoints, and especially for travel retail.”

L’Occitane Group Senior Brand Manager Sol de Janeiro Global Travel Retail Marion Amirouche added: “At L’Occitane Group Global Travel Retail, we aim to translate strong brand identities into powerful airport environments.

“With Sol de Janeiro, this means scaling its joyful, sensorial universe in a way that drives visibility, momentum and sustainable growth across key international hubs.”

Key features include core tables to spotlight new products and bestsellers, and ‘Cheirosa Effect’ displays.

Avolta Head of Beauty EMEA Romina Gabarro noted: “At Avolta, we are continuously evolving the passenger journey to reflect how travellers want to engage today; through emotion, discovery and entertainment.

“These flagship corners show how strong brand partnerships can transform high-traffic airport environments into dynamic beauty destinations, delivering both excitement and performance.”

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