L’OCCITANE Travel Retail, ATÜ Duty Free and Gebr. Heinemann teams inaugurated the ‘Make Like Cheirosa’ wellness lounge on 19 August.

L’Occitane Travel Retail has partnered with Gebr. Heinemann and ATU Duty Free to launch a long-term Sol de Janeiro activation at Antalya Airport Terminal 2.

Running until April 2027, the Make Life Cheirosa activation combines retail theatre, digital engagement, product discovery and gifting, while also introducing travellers to a series of new Sol de Janeiro launches. At its centre is a 360-degree experiential wellness lounge featuring oversized product installations, digital screens, discovery areas and dedicated product displays showcasing the brand’s fragrance and body care portfolio.

The campaign also reaches passengers before they arrive at the terminal through geo-targeted activity across Meta and Spotify, with sampling, gifting and product displays continuing the experience inside the airport.

During the peak summer period, the partners supported the activation with DJ performances and roller performers distributing Sol de Janeiro-branded boarding passes around the terminal. A launch event was also held on 19 August, bringing together representatives from L’Occitane Travel Retail, Gebr. Heinemann and ATU Duty Free.

The initial summer campaign will run until October, while the main installation will remain in place until April 2027 and feature further product launches over the coming months.

Among the new products being showcased is Jelly Perfume Balm, Sol de Janeiro’s first solid fragrance format. Available in Cheirosa 62, Cheirosa 68 and Cheirosa 40, the alcohol-free twist-up balm is designed for fragrance application on the go.

The Hydrating Jet Set is also being introduced, combining Cheirosa 62 Perfume Mist, Brazilian Kiss Cupuaçu Lip Butter and Body Badalada Vitamin-Infused Lotion in a travel-focused set. The expanded Body Badalada collection will also feature, while Intense Mists and Holiday collections are due to join the activation later in 2026, followed by further launches in spring 2027.

DJ performances and roller performers entertained travellers, all while brand representatives distributed Sol de Janeiro-branded boarding passes around the terminal.

“Our longstanding partnership with Gebr. Heinemann has gone from strength to strength over the years, and together we continue to push the boundaries of what’s possible in travel retail,” said Mark Edington, General Manager EMEAA, Global Travel Retail, L’Occitane Group. “We are delighted that this strong partnership, along with the invaluable support and collaboration of ATU Duty Free has enabled this activation. Antalya Airport provides the perfect stage to bring Sol de Janeiro’s joyful spirit to life through bold retail theatre, exciting innovation and unforgettable experiences that surprise and delight travellers.”

The Make Life Cheirosa activation will run until April 2027.

Philippa Schlenkhoff, Head of Category Cosmetics at Gebr. Heinemann, said: “The activation at Antalya Airport demonstrates what can be achieved when strong partnerships, compelling brands and innovative concepts come together to elevate the airport experience and drive mutual growth.”

ATU Duty Free President and CEO Ersan Arcan said: “At ATU Duty Free, through our collaboration with L’Occitane Travel Retail and Sol de Janeiro at Antalya Airport, we are delighted to bring the brand’s vibrant energy and dynamic spirit to Antalya passengers, as its distinctive character perfectly complements the dynamic and engaging shopping experience we aim to offer.”

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