SSP Group boosts Sweden presence with new Swedavia contracts

By Kristiane Sherry |

SSP Group will open new sites in Sweden

SSP Group will open new concepts across Sweden, including Craft & Draft.

Food and beverage player SSP Group has inked new deals with Swedish airport operator Swedavia to open ten new units across the country.

SSP’s partnership with artisan bakery Gateau will develop further with four sites set to open across Stockholm Arlanda airport.

The new locations span Sky City, T5 Market Place, T2, and T5 Pier F.

The French-Nordic hybrid menu has been adapted to the airport environment, offering sandwiches and coffee to travelling guests.

Inspired by downtown Swedish coffee houses, the new units will feature marble and dark wood interiors. 

SSP Group at Luleå and Malmö, Sweden

In addition, SSP will open a new Cornelius Coffee branch at Luleå Airport, described as a traditional café with an ‘on-trend Swedish twist’.

Also new, Craft n’ Draft will offer families and groups locally brewed beer, coffee, spirits and alcohol-free options.

A new hybrid retail concept KIOSK is already open at Luleå.

Down in Malmö, SSP is set to open Husman, a food experience centred on Swedish ‘husmanskost’ home-cooked food.

A Bistro & Bar site will offer casual dining with both international and local flavours, with both KIOSK and Fika units also due to open. 

Each concept will offer vegan, vegetarian and gluten-free options in line with SSP’s wider sustainability goals. They will also use local and recycled materials where possible. 

SSP Group will open Cornelius Coffee in Sweden

Cornelius Coffee will open at Luleå Airport.

“In the many years we’ve been operating in Sweden, we’ve built strong relationships with the teams at Swedavia across the country,” said Björn Olsson, managing director at SSP Sweden.

“We’ve also spent this time developing innovative concepts, inspired by the regions in which they are located as well as fostering partnerships with a range of local-favourite brands that we can bring to airports and rail stations across the country.

“We know that passengers want to have truly local experiences as they travel and these new concepts and brilliant brand partnerships give them a genuine opportunity to engage with Swedish food and drink culture.”

Charlotte Ljunggren, Chief Commercial Officer at Swedavia, added: “It’s important for us to offer a selection of food options at different price points, and our ambition is always to offer both high quality and value for money. We also want to spotlight the Swedish coffee culture – fika – and Gateau can positively contribute to this aspiration.”

In a statement released in February, SSP Group said it is “structurally resilient to pressures on consumer spending”. Sales hit £871 million/$1.1 billion in the first four months of its 2023 financial year.

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