Stoli Group has announced a unique tie-up with Gebr. Heinemann to roll out the new ACDC Thunderstruck Tequila into select travel retail markets in Europe.
Inspired by the eponymous – and legendary – rock band, ACDC Thunderstuck is available at Heinemann Travel Free border shops in Czech Republic, Croatia and Slovenia and at airports including Frankfurt, Munich, Hamburg, Copenhagen, Berlin, Baku and Bucharest.
Produced in the famed Mexican town, Thunderstruck comes in two 40% ABV 70cl Blanco and Reposado varieties and retails at airports for €29.9 ($34.1) and €31.9 ($36.4), respectively.
Fabrica de Tequilas Finos has developed the brand under the auspices of Amber Beverage Group, which is owned by the SPI Group.
The idea for the brand came from Fabrica de Tequilas Finos’ Founder, who contacted ACDC with samples of the Tequila.
Taken by the liquid, the band rewarded the brand with an exclusive licensing agreement.
Blanco delivers sweet notes of cooked agave and a spicy white peppery punch, while Reposado is a fuller-bodied agave flavour, aged in oak barrels for a minimum of two months.