Stoli Group has renewed its collaboration with the Ushuaïa Ibiza Beach Hotel for a third year to launch a limited edition of ultra-premium vodka brand elit ahead of the summer party season.

The Ushuaïa Ibiza Beach Hotel edition is set to launch into Dufry Group stores at Ibiza and Barcelona airports, including a specific brand activation in Ibiza, in July.

An elegantly frosted bottle fades out into a see-through shade of silver at the base, while the bold Ushuaïa logo is embossed in translucent red ink and the text is printed in semi-transparent metallic silver.

The edition will also appear on shelves at Ushuaïa Ibiza Beach Hotel beginning this month, supported by promotional video walls at reception, photo images on totems and in elevators, on TR screens behind bars and through in-room TV campaigns.

Guests at the hotel’s VIP area will also be able to order the bottle from the restaurant’s drinks menus.

“With the success of our partnership in the previous years, we’ve set the bar quite high,” said Piet-Hein Schnellen, Global Marketing Manager, elit.

“However, with the unique and distinguished new bottle design, we’re expecting the 2017 sequel to reach even more shelves and glasses. We cannot wait to toast Ushuaïa’s summer visitors while enjoying the world’s best music and party scene.”