Swiss Eyewear Group is to develop its relationship with Scandlines following the introduction of Invu sunglasses to retail stores aboard two of the ferry operator’s ships in the summer.

Having achieved ‘excellent initial sales results’ for Invu, Scandlines’ sales staff will receive specific training on the Invu sunglasses collection. The company has also met with the Danish ferry operator in early October to plan new listings, staff training and integration of the new Invu collection for 2019.

Swiss Eyewear Group Travel Retail Director Rebecca Harwood Lincoln said: “Selling our Invu products with Scandlines has proved to be a very successful listing for Invu in travel retail. We look forward to strengthening our partnership with them.

FERRY FOCUS

“For the 2018 season, we have focussed on building our business onboard ferries and cruise ships and this has proved to be one of the most successful.”

Mark Winslow, Vice President, Head of Retail at Scandlines said: “Invu is a great range from the Swiss Eyewear Group and we’ve achieved strong sales results for the brand in our onboard stores.

“We see our relationship as a long-term partnership and we’ll be working closely together to introduce new Invu innovations on our ferries and to train our great staff in the finer points of the product.”

Last year, Scandlines transported 7.6m passengers and registered more than 42,000 departures on eight ferries on routes from Puttgarden-Rødby and Rostock-Gedser.

Invu by Swiss Eyewear Group celebrated its fifth anniversary on board the Indulgence of Poole yacht at this year’s TFWA World Exhibition in Cannes with the launch of its new collection.