The Estée Lauder Companies and Dufry create summer fragrance showcase

By Trbusiness Editor |

Estée Lauder Jo Malone summer fragrance Heathrow Dufry

The month-long activation featured scents from several ELC brands.

In August The Estée Lauder Companies joined forces with Dufry to create a multi-brand prestige fragrance animation in London Heathrow Airport T5.

The month-long activation showcased scents from Tom Ford, Jo Malone London, Le Labo and Kilian Paris.

For Tom Ford, the focus was the brand’s Private Blend Collection, a curated selection of artisanal scents composed around premium ingredients. Highlights included the Private Blend Soleil fragrances – perfect for the summer season.

Passengers were invited to discover the extensive Jo Malone London portfolio, which includes fragrance, home fragrance and bath and body products, all presented within a summery yellow rose display.

A champion of “slow perfumery”, La Labo is known for its genderless fragrances and candles. Each scent is labelled by hand, and personalised with a message chosen by the customer.

Estée Lauder Kilian Paris summer fragrance event Heathrow Dufry

An eye-catching art deco-themed bar invited travellers to discover the Kilian Paris olfactive families.

Lastly, the pop-up showcased the Killian Paris portfolio via the brand’s signature fragrance bar concept. Incorporating a distinctive art deco aesthetic, the bar invited travellers to discover the house’s five key olfactive families: The Fresh, The Narcotics, The Cellars, The Smokes and The Liquors.

READ MORE: Estée Lauder full-year sales slide 10% with ‘slow’ travel retail recovery

READ MORE: Dufry launches five luxury beauty boutiques at Chongqing Jiangbei

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