The Line’s London V2 mini skyline has been crafted exclusively for Lagardère.

The Line has launched its London V2 mini skyline wall mounting exclusively in Lagardère Travel Retail’s Discover stores at Heathrow, Luton and Stansted airports.

The London V2 mini skyline, part of the company’s City Collection, has been created solely for Lagardère and captures the essence of the city with expanded detail, showcasing additional iconic monuments in a sleek and contemporary design.

“At Lagardère, we are committed to working with innovative and challenger brands that push the boundaries of traditional souvenir retail,” said Peter Newbould, CEO of Lagardère Travel Retail UK & Ireland.

“Listening to our customers is at the heart of what we do, and The Line’s exclusive London V2 mini skyline is a testament to how brands can adapt and deliver exceptional products that meet traveller expectations.”

Launching in Discover stores aligns with The Line’s mission to offer meaningful souvenirs, with each piece designed to tell a story and help spark memories for travellers.

The London V2 mini skyline features expanded detail, showcasing additional monuments.

“Lagardère was our first partner in travel retail, and we are so proud to continue this journey with them,” said Fanny, Export & Travel Retail Manager for The Line.

“After our meeting in Cannes at the TFWA World Exhibition, we took their feedback to heart and developed the London V2 mini skyline to expand our range and highlight more iconic landmarks. This collaboration is a reflection of our dedication to creating meaningful, high-quality designs that connect with travellers.”

Founded in 2015 and based in Marseille, The Line creates metal wall mountings that are an artistic interpretation of panoramas of leading cities, mountain tops, islands and animals in a single, elegant line.

The brand is represented in the channel by Travel Retail Bespoke, a platform dedicated to curating and promoting innovative, sustainable and challenger brands.

“At Travel Retail Bespoke, we are passionate about championing challenger brands that innovate and adapt to the evolving needs of today’s travellers,” commented Elena Bloothoofd, Founder of Travel Retail Bespoke.

“The Line exemplifies this ethos, and we are excited to see their exclusive London skyline launch with Lagardère. This partnership highlights the potential of travel retail to celebrate unique stories and designs, with endless opportunities still to explore.”

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