Single malt Scotch brand Tomatin has kicked off its ‘To What Matters’ campaign at London Heathrow Airport, paying homage to key people in its creation as it showcases four whiskies.
To What Matters heroes the characters and the place that make Tomatin unique. It also serves as a toast to “shared purpose, families and togetherness”.
Running at the Destination Bar in Terminal 5 until the end of October, travellers are offered the opportunity to sample a range of Tomatin releases.
While tasting the expressions, they are surrounded by visuals and cinematic clips from the Highland distillery.
Leading the activation is Tomatin 12 Year Old, available in a 1-litre travel retail exclusive format priced at £44.99.
Made using ex-bourbon and ex-sherry casks, its given tasting notes include wild heather, apples, pears and mango.
The GTR-exclusive range also includes Tomatin 8 Year Old (£38.99), Tomatin 16 Year Old (£59.95) and Tomatin 21 Year Old (£119.90).
Passengers also have the opportunity to enter a competition to win a bottle of Tomatin 45 Year Old.
Released earlier this year, the travel retail exclusive is limited to just 250 bottles globally and carries an RRP of £7,500.
Tomatin: Production a “way of life”
While the distillery was officially founded in 1897, whisky making has been a “way of life” around the site since the 15th century. Tomatin said many of its employees have worked at their distillery for their entire careers.
Located near Inverness, the maker has become known for its “balanced and fruity” character. Its core range is complemented by a limited-edition series and a premium offering.
“Unveiling ‘To What Matters’ for the first time at London Heathrow, one of the world’s busiest airports, provides a fantastic opportunity to share the magic of Tomatin with the millions of travellers passing through London this month,” said Graham Nicolson, Tomatin Global Sales Director at Tomatin Distillery.
“It is the perfect opportunity to discover the character of our whiskies and marvel at the Scottish Highlands.”