The activation is live in Madrid, Barcelona and Málaga.

Spanish jewellery and fragrance house TOUS has partnered with Avolta to introduce its latest scent, LoveMe The Amethyst Elixir, through immersive travel retail spaces at three key Spanish airports.

The activation is live at Adolfo Suárez Madrid–Barajas Airport (T4 NET), Josep Tarradellas Barcelona–El Prat Airport(T1 and T2) and Málaga–Costa del Sol Airport, with Barcelona T1 hosting the experience throughout February and the remaining locations running across February and March.

Designed to elevate the in-store environment, the dedicated spaces immerse passengers in the olfactory and creative universe of LoveMe The Amethyst Elixir, the newest addition to the brand’s LoveMe perfume-jewel collection. The line is known for transforming each fragrance into a collectible object of desire, blending scent with TOUS’ signature design DNA.

LoveMe The Amethyst Elixir is a Floral–Fruity–Musky Eau de Parfum created by master perfumer Sonia Constant. The fragrance builds on the established LoveMe platform, extending its appeal with a new interpretation inspired by the amethyst’s symbolic qualities.

To drive engagement and conversion, the campaign includes a gift-with-purchase mechanic. Customers purchasing during the promotional period receive an exclusive vanity case along with a 15ml format of LoveMe The Amethyst Elixir, reinforcing the brand’s focus on gifting and travel-friendly formats.

Through the collaboration, TOUS continues to invest in experiential travel retail as a means of strengthening brand visibility in high-traffic locations, using immersive design and promotional incentives to capture the attention of passengers in key Spanish hubs.

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