Tumi has joined forces with the British Heart Foundation (BHF), the UK’s leading heart charity, during September in the fight against heart disease.
During this month, customers are encouraged to participate in Tumi’s trade-in programme by donating an old briefcase in exchange for a 20% discount off a new Tumi briefcase.
All donated briefcases will be redistributed to the British Heart Foundation where they will be resold or recycled.
Tumi’s travel retail partner, Rolling Luggage, will be supporting the initiative through six of their stores at London Heathrow Airport in Terminals 1, 3, 4 and 5 (both in landside and airside) and the Tumi Store Terminal 1.
To help raise awareness of the ‘Trade in Trade up Program’, the British Heart Foundation will engage with supporters by hosting a contest on their Facebook and Twitter pages.
From 1st until the 30th September, participants supporting this cause can enter to win a Tumi briefcase from the Alpha collection.