Cruise Lines International Association (CLIA) has appointed Ukko Metsola as Director General for Europe as Secretary General Tom Boardley moves to take up an advisory role for CLIA.

Ukko will lead CLIA’s presence in the region during a hugely important phase of recovery for the cruise industry following the shock from coronavirus (Covid-19).

He joins from Royal Caribbean Group, where he has served as Vice President for Government Relations in Europe and Asia Pacific since 2016.

A graduate of the University of Helsinki and the Harvard Kennedy School, Ukku has also held several senior posts in Finnish politics.

Kelly Craighead, President and CEO, CLIA said: “I want to thank Tom Boardley for his contribution throughout his tenure as Secretary General, and especially for his leadership in Europe during this global crisis.

“Tom will continue his association with CLIA in an advisory role and will assist with Ukko’s transition. As we move into the next critical stage of our return to service, I am delighted that Ukko Metsola has agreed to lead us in Europe and drive forward our industry engagement with the EU Institutions.

“Ukko’s in-depth knowledge of the cruise sector combined with his wealth of experience in public policy and European Union affairs makes him a perfect fit for this leadership role at such a pivotal moment for our industry.”

Metsola added: “I am delighted for the opportunity to represent an industry that supports a diverse and extensive maritime cluster, encompassing businesses across the continent, from the family-run tour operator to the great European shipyards and their suppliers.

“With its strong European roots and commitment to innovation, collaboration and sustainability, the cruise industry can contribute to the future economic recovery and partner constructively in the European green growth agenda.”