Ultramarine wins contract

By Administrator |

The Ultramarine Partnership Ltd has won a three-year contract with leading Spanish charter airline Iberworld Airlines to manage and produce the airline's inflight magazine IBERWINGS as well as its 'Buy Onboard' menu which is available

on all short-haul routes.

The company says that contract begins in May 2009 with IBERWINGS to be offered in three versions to accommodate specific routes (Portuguese, Scandinavian and Spanish/English). The magazine includes a 50-page-plus dedicated retail section, along with lifestyle and general interest sections.

In support of the inflight retail section, Ultramarine will work closely with Gebr. Heinemann, Iberworld's in-flight retail concessionaire.

As part of this new arrangement, Ultramarine is also introducing its Travel Retail Integrated Promotions (TRIP) concept, which seeks to identify new revenue streams with tailored marketing campaigns. The company said that the end result is increased brand awareness and sales and overall added value to the customer's journey.

Commenting on the new contract, Ultramarine Partnership Ltd, Managing Director, Max Williams said: ‘We are delighted to be awarded the Iberworld contract as they are such a progressive and forward-thinking airline. This collaboration enables Ultramarine to develop an innovative and comprehensive onboard programme. Our experience and knowledge of inflight retail and media means we are well-positioned to advise on new revenue streams and enable Iberworld to make the very best of their in-flight offer and improve customersatisfaction onboard.’

Juan Jose Salgueiro Blasco, Iberworld Airlines, Passenger Services Manager said: ‘Ultramarine's competence in producing inflight publications across editorial and inflight retail is well known. In addition, their willingness and approach to identify and deliver new revenue initiatives, such as TRIP, appealed to our business strategy. We regard Ultramarine as long-term partners rather than as a service provider.’


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