Unifree and joint venture partner Gebr. Heinemann, which operates all the duty free zones at Istanbul Airport, has opened a Moncler boutique in the Bosphorus Zone.
According to Unifree, the boutique reflects Moncler’s aesthetic and vision and aims to remain true to its roots and heritage. The store is designed with black brushed wooden boiserie paneling, contrasting against walls including a mix of white and dark marble.
Named after the Monestier-de-Clermont ski resort in the French Alps, Moncler is a leader in apres-ski wear. The company was founded in 1952 and is now located in Italy.
‘SUSTAINABLE AND RESPONSIBLE’ DEVELOPMENT
Ian Foster, Chief Commercial Offer, Unifree Duty Free said: “We as Unifree Duty Free welcome Moncler, champion of innovative style, in Istanbul Airport. We are proud to be one of the destinations Moncler chose to collaborate with, as the brand continues to expand in the travel retail channel.
“We support Moncler’s goal to pursue a sustainable and responsible development of its brand in the global luxury goods sector and continue taking steps towards our aim of creating an outstanding and differentiating customer experience for all luxury customers.”
Jan Richter, Director Purchasing, Fashion and Accessories, Gebr. Heinemann added: “We are delighted to reveal the new Moncler boutique at Istanbul Airport to showcase their fine collection of clothing, down jackets and accessories for our customers.
“Moncler’s store design and visual merchandising is futuristic, reflecting our focus on experiential shopping. In addition, Moncler perfectly complements the brand and assortment mix at the airport. The opening of the new boutique is a further milestone in the global roll-out of the fast growing Italian label and we are extremely proud to launch this innovative and exclusive lifestyle brand at Istanbul Airport.”