The luxury spirits assortment forms part of a broader and diverse retail ecosystem at Unifree.

Unifree Duty Free is spotlighting its distinctive rare spirits selection at Istanbul Airport, with limited releases, ultra-aged and travel retail exclusive expressions for discerning shoppers.

Among the standout expressions currently available are: Bowmore ARC 52 Year Old, Highland Park 54 Year Old, Royal Salute House of Quinn 49.8%, Baron Otard Cuvée II, The Macallan M Copper 2022 Release and The Macallan M Black 2022 Release, Highland Park Vintage 1990 and Glenfiddich 33 Year Old Asian Collection (travel retail exclusives), and Glen Grant 60 Year Old, Hibiki 40 Year Old and Laphroaig 36 Year Old.

These curated collection sits within the Liquor, Tobacco & Confectionery (LTC) category, alongside a comprehensive core range.

“Alongside our extensive multi-category assortment, we place strong emphasis on considered curation,” said Ceren Tonguç, Chief Commercial Officer at Unifree Duty Free of the strategy.

“Within our LTC portfolio in particular, we secure limited and travel retail exclusive allocations that many collectors cannot easily access in domestic markets.

“Istanbul Airport’s global connectivity allows us to connect distinctive expressions with a highly international audience in one integrated retail environment.”

Unifree’s Liquor, Tobacco & Confectionery (LTC) category boasts a selection of limited releases, ultra-aged and travel retail exclusive expressions.

Unifree Duty Free’s duty-free operation at the hub spans more than 56,000sq m, offering thousands of products across multiple categories.

While its multi-category assortment defines the overall proposition, depth of curation remains an important pillar of the offer, according to the retailer.

The luxury spirits assortment is a draw card for collectors and connoisseurs seeking limited-editions and highly allocated bottles that are not easily found in domestic markets.

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