Unifree DF scales up shops and brands at Istanbul

By Luke Barras-hill |

Bazaar-main-Istanbul

More than 70 brands and 95 stores geared towards international luxury and Turkish favourites nestle at the heart of Istanbul Airport’s Bosphorus shopping area.

Turkey’s Unifree Duty Free has turned up the dial at its Istanbul Airport Bosphorus shopping precinct, TRBusiness can update.

Housed within the 53,000sq m commercial cavern, the resplendent Bosphorus area now houses 96 shops and 73 brands – up from 90 stores and 65 brands as recently as last month, the Turkish retailer has confirmed.

Core duty free stores have been trading since the airport officially opened in April following consecutive delays.

However, TRBusiness had been led to believe from conversations with several industry sources that elements of the Bosphorus area – the linchpin of the retail quarter – were still being implemented in the months following the opening.

GRADUAL ‘PHASE-IN’

The Bosphorus zone itself is a roll call of some of the finest names in fashion and luxury, boasting the likes of Louis Vuitton, Bulgari, Emporio Armani, Ferragamo, Michael Kors, Mont Blanc, Boss, Casio, Ecco, Ermenegildo Zegna, Etro, Herschel Supply, Longchamp, Samsonite, Skechers, Sunglass Hut, Hermes and Furla. These join prominent Turkish brands such as Orka, SPX and Mavi.

The Bosphorus-themed retail spread is is divided into five zones over seven areas; Fashion Garden, Family Palace, Luxury Hill: Jewellery and Watches; Luxury Hill: Fashion and Accessories; Style Beach and Icon Gulf

Recently, a 164sq m Prada store carrying leathergoods, footwear and accessories for both men and women opened at Luxury Hill.

Details of the Bosphorus zone were revealed exclusively by TRBusiness in an interview with Unifree Duty Free’s 60.8% shareholder Gebr. Heinemann in advance of the airport’s official opening.

AliUnifree

Ali Şenher, CEO, Unifree Duty Free at the opening of five Unifree Duty Free stores in January.

Elsewhere, a central processor departures covers 36,000sq m, 18,000sq m of which is dedicated to duty free shops and Turkish bazaars.

Gebr. Heinemann partner Unifree Duty Free presides over the mammoth commercial zones, which also includes a further 11,000sq m of duty free located in arrivals and 7,000sq m of pier and transfer shops.

Ali Şenher, CEO, Unifree Duty Free had previously stated: “We incorporate Turkish brands which are located only in Istanbul Airport or have products specific to this airport. We believe we will create new world brands from here. We will be the shop window to the world of Turkish brands which wish to become global brands.”

Istanbul’s new airport is being constructed in four phases. It has the capacity to handle 90 million passengers in phase one and will handle 200m and house six runways when it eventually completes.

For more on Istanbul Airport and Unifree Duty Free, watch out for the October print edition of TRBusiness, available at the forthcoming TFWA World Exhibition & Conference.

To read historical articles on Istanbul Airport and Unifree Duty Free see below links.

Operations at Istanbul ‘unprecedented’, says İGA

Duty free ‘ready to trade’ as Istanbul switch completes

Five Unifree DF stores open as ‘full’ Istanbul beckons

[Gallery]: Unifree Duty Free images at Istanbul Airport emerge 

Positive early retail signs as INA backs ‘soft opening’

Turkey’s Grand Istanbul Airport set to reveal

Heinemann upbeat as ‘greatest’ Istanbul contract looms

 

 

 

 

 

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