As reported by TRBusiness last week, the ‘Bosphorus Zone’ now boasts more than 70 brands and 95 stores catering towards international luxury and local merchandise.
Ian Foster, Chief Commercial Officer, Unifree Duty Free said: “Bottega Veneta, a luxury label offering a unique level of quality and sophistication, is a brand that we are very proud to see in Istanbul Airport.
“Their timeless vision is a source of inspiration for Unifree Duty Free. With the opening of Bottega Veneta, we continue taking steps towards our aim of creating an outstanding and differentiating customer experience for all luxury customers.”
Operator Unifree Duty Free describes the Italian luxury store as creating a ‘sense of openness and modernity’ with a modern, bright façade welcoming visitors into an interior possessing Marmorino walls and a floor of natural oak and ivory limestone.
Lighting coves adorn the ceiling and walls, illuminating the store to highlight the interior’s textures and materials, which include display tables fashioned from pale natural-hued oak and glass.
A full merchandise offer spanning men’s and women’s fashion and homeware is available inside.
Jan Richter, Director of Purchasing Fashion & Accessories, Gebr. said: “From the tradition of Italian master leatherwork, Bottega Veneta has in recent years developed to become one of the world’s foremost luxury labels.
“The qualities that Bottega Veneta embodies have never changed: outstanding workmanship, innovative design, modern functionality and materials of the highest quality. The opening of the Bottega Veneta boutique at Istanbul Airport is evidence of an excellent collaboration with the Kering Group and we are looking forward to continue to expand our brand portfolio within the luxury segment with them.”
Luxury Hill is one of five zones situated within the 53,000sq m commercial heartland of Istanbul Airport, the other zones being Fashion Garden, Family Palace, Style Beach and Icon Gulf.
The Zone 5 luxury marketplace concept engineered by Unifree Duty Free, Gebr. Heinemann and ATÜ Duty Free twins local and global retail expertise to create a novel fashion experience for the traveller.
The area combines luxury monobrand stores, F&B outlets and seating within a department store setting. It is home to brands such as Louis Vuitton, Dior, Celine, Loro Piana, Gucci (opening mid of Oct 2019), Fendi, Prada, Saint Laurent (opening Sept 2019), Bottega Veneta and Hermès.
Meanwhile in the mid-marketplace area, Gebr. Heinemann, Unifree Duty Free and ATÜ Duty Free have created a see-through design concept allowing manufacturers to display their brands in a special environment.
Brands at this area include Givenchy, Chloé, Alexander Mc Queen, Burberry, Loewe, Off White, Palm Angels, Alanui, Kenzo, Marc Jacobs and an exclusive offer of luxury sunglasses and watches & jewellery.
“The success of the Luxury Zone project certainly lies in the genuine and efficient collaboration between IGA, Unifree, ATÜ, Gebr. Heinemann, Plajer & Franz and our brand partners, in sharing ideas about the future of luxury retailing at airports and working on the execution of the Luxury Hill concept,” added Richter.
“We are totally committed to constantly understanding, engaging and satisfying shoppers by creating the ultimate unique shopping experience and exciting innovative retail concepts that deliver exceptional results for ourselves and our business partners.”