Valentino Beauty has unveiled its first-ever beauty pop-up at Paris CDG Terminal 2F.

L’Oréal Travel Retail Europe Middle East Africa & India has announced that Valentino Beauty has opened its first-ever beauty pop-up store at Paris Charles de Gaulle Airport.

Active from 1 June and situated in Terminal 2F, the pop-up presents makeup and perfume selections to immerse visitors in the world of Valentino Beauty.

It marries the maison’s luxury couture experience with a new beauty era of individuality and inclusivity.

At the heart of the pop-up is an extensive product range, including lipsticks Very Valentino and Rosso Valentino, Trio Brow Pencil, DreamDust Eye Glitters, and Go-Clutch.

In addition, Valentino Beauty is offering high-performance products designed to be refillable and has launched Valentino Make-Up on its path towards a sustainable consumption model.

At Tremai has four lipstick star shades in a refill format, while at the wrapping station the ribbon is replaced by a perfume-studded bracelet and accompanied by a conscious textile tote bag, which is easily reusable.

Instore, visitors can benefit from makeup application expertise courtesy of brand ambassadors; a makeup consultation via augmented reality with iPad app ModiFace; UV printing personalisation with unique fragrance and/or Go-Clutch suggestions; voice print experience with Key Infuser Robot to self-personalise a Valentino card; and a photobooth for a Valentino keepsake.