Valentino Beauty presents exclusive pop-up animation at Paris CDG

By Trbeditor |

The Born in Roma Intense promotion will run until 15 April.

Valentino Beauty Travel Retail Europe has partnered with Extime Duty Free (Groupe ADP & Lagardère Travel Retail) to create the ‘Born in Roma Intense’ pop-up experience at Paris Charles de Gaulle airport.

The 20sq m installation will remain in place in Terminal 2F until 15 April.

Described as a tribute to the Valentino brand’s DNA, the pop-up incorporates a circular shape designed to evoke a Roman palazzo, and is adorned with the house’s signature pink studs and neon accents.

READ MORE: Valentino Beauty partners with CDFG for Born in Roma fragrance promotion

An immersive retailtainment experience

Four immersive screens showcase Born in Roma Intense, the latest addition to Valentino Beauty’s Born in Roma franchise. The pop-up also highlights the other fragrances in the collection and the brand’s popular Go-Clutch makeup compact.

Featuring a circular design and signature pink studs, the design of the pop-up pays tribute to the Valentino brand’s distinctive DNA.

The animation aims to deliver a new retailtainment experience that has been developed exclusively for Paris CDG.

An interactive station takes travellers on an ingredient discovery journey, using a series of animated movies and innovative air button technology, for a touchless experience designed specifically for the travel retail environment.

Beauty consultants are also on hand to help consumers find the right Born in Roma fragrance for them.

The Paris pop-up showcases the full Born in Roma fragrance collection – and includes a playful pink claw grabber game.

The pop-up also includes a pink claw grabber game. Shoppers play using a free token that unlocks the opportunity to win a range of gifts, including fragrance and makeup samples, couture pouches, and a limited-edition body lotion that’s available exclusively at CDG.


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