VCF announces Wörmann Cigars acquisition and Wolfertz takeover

By Faye Bartle |

Wörmann Cigars.

VCF has acquired Wörmann Cigars, effective 1 July 2022.

Belgium based Vandermarliere Cigar Family (VCF) is making important changes to its business with the immediate acquisition of Wörmann Cigars and Wolfertz joining the fold at the start of 2023.
 
VCF acquired Wörmann & Scholle and Wörmann Cigars on 1 July 2022 and has reached an agreement with German company Wolfertz GmbH to take over its activities as of 1 January 2023.

The cigar business of VCF that is currently being handled by Kohlhase & Kopp, with brands such as De Olifant and J. Cortès, will also be transferred to Wolfertz.

“I am very excited of this important step for our company in the German market,” said Fred Vandermarliere, CEO of VCF.

“With an own sales organisation and distribution set-up, we will be able to give optimal service to the tobacco channel and realise our growth ambitions.”

Vandermarliere also praised the loyalty and cooperation of Kohlhase & Kopp and explained how joining forces Wolfertz will allow the company to ‘remain successful and deal with regulatory challenges such as track and trace.’

Wörmann 153 year anniversary edition cigars.

“I am very excited of this important step for our company in the German market,” said Fred Vandermarliere, CEO of VCF.

Wörmann Cigars is best known for brands such as Woermann, Seefahrer, Gelbstreifen and La Galera.

It’s office and warehouse in Rödinghausen, Germany, will be the base of the new company that will continue to service the tobacco trade with cigars, rums and accessories as well as private label offers.

Peter Wörmann will remain in the company, responsible for all operations, and supported by Wiljo van Maren who will help to integrate the business in the VCF structure and determine the strategy for the coming years.

Wolfertz GmbH, which has an office and warehouse in Solingen, Germany, will continue to sell cigars brands such as Oliva, NUB, Alec Bradley, My Father, A.J. Fernandez, Condega and Plasencia, as well as rums and accessories such as Xikar, until the end of the year.

This business will be transferred to the Rödinghausen location at the start of 2023.

Thorsten Wolfertz will join the new company and will remain responsible for all commercial activities.

Kohlhase and Kopp, based in Rellingen, Germany, will continue to handle the business of De Olifant, J. Cortès and Sonderangebot until the end of 2022.

After after, this business will also be transferred to the location in Rödinghausen.

“It is tough to make such a decision when you get along so well, but for both sides it was clear that this was the only way forward,” said Fred Vandermarlie, who spoke of the company’s ‘continuing respect’ for Kohlhase and Kopp.

“I want to thank the families for their understanding and the very gentle way they accepted that our roads would head to another direction.”

More information about the new company and its operations will be released in December.

Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend